Leading Xoogler Speaker
After being head of brand planning at Google Zoo, and with more than 20 years of strategic marketing experience, Lazar is one of the leading brand and marketing strategists in Europe. From the stage and the classroom, he shares his experience and know-how with the world's largest companies to help them develop and curate authentic attention and brand relevance.
Lazar speaks with authority on why resonant marketing content is crucial for driving deep customer engagement that leads to commercial success. His memorable storytelling transforms audiences, giving them the insights to integrate a brand's purpose into the core of their business communications.
Lazar often supports leaders and companies to create better brand, product and content strategies for internal and external communications. Lazar's wealth of experience and a lengthy track record as a trusted adviser to major brands like Waitrose, PwC, Nandos, P&G, Virgin Holidays and Unilever has enabled him to test and prove his fervent belief that a company's data connected to their unique story engages people both intellectually and emotionally at exponential rates.
Through his keynotes and workshops, Lazar's vast experience and charm enable the ideas he shares to resonate across industries and organisations, helping people to rethink what attention marketing does to create stand-out business formulas. Audiences worldwide praise Lazar's inquisitive mindset and continual provocations into the data, digital and business strategies that are defining tomorrow's most sustainable and profound brands.
In today's distracted world of interruption, where the demise of advertising as we know it is hotly debated, one paradigm that is often flagged up as the possible candidate for its replacement is content. Lazar weaves many different insights and stories together from media, advertising and agency value chains to demonstrate with cool precision why brands should think less about avoiding being tuned out and more on how to get chosen and continually valued.
Data is still an unfulfilled promise. In the rush to get the newest shiny promise of big automatic efficiency, many businesses along with the advertising and marketing industries have forgotten to maintain rich and comprehensive data insight sources – the qualitative ethnographic insights that often provide the answer to the
why of consumer behaviour, rather than just the
Collectively, we face an ethical challenge via this race to the bottom of the brainstem: addiction bingeing and selling, selling, selling. In Lazar's talks, he explores the new immersive spaces of AR/VR, Pokemon GO or Bandersnatch, which are becoming more valued marketing tools in the hyper-personal arena as they do not use interruption in order to create awareness and promote products or value. Lazar's most impactful presentations lead participants through breakthrough processes that permit authentic innovation and digital strategies to be chosen, rather than ignored.
Lazar is consulting some pretty large companies to enhance their understanding of responsible ways to grow and turn a company's
why into a transparent and scalable business model. His insights on an economy hell-bent on amusing ourselves to death are clarifying for audiences exactly where and how we can define entire new arenas for customer engagement and transformational branded experiences.